Outlet villages create synthetic town centres for marketing purposes. From the perspective of tourists, it seems that there is only a marginal difference between such outlet villages and genuine historical towns.
Tag Archive for ‘Marketing’
Identity or Brand for the HPBG? “Preussen sells”
State museums are highest-level politico-cultural institutions. Currently, a new conceptual design for the permanent exhibition in the House of the History of Brandenburg-Preußen in Potsdam is being debated.
“`Tis the Season?” Staging Christmas markets
There are approximately 1500 Christmas markets in Germany attracting 85 million visitors each year. An increase of 70 percent has been recorded since the year 2000. The sales revenue for 2014 in Germany is estimated …
Römische Wölfin, postmoderne Werbung
Abstract: In der Sprache von MarketingstrategInnen und Medienprofis ist immer die Rede von Kommunikation zwischen Konsument und Produkt, das dazwischenliegende Medium Werbung stellt die Kanäle für diesen Prozess. Dabei… Read More ›